Psagmena, based in the Agros village, creates fresh, tasty products using Cypriot materials, nuts, and fruits, including nut butters, jams, honey, oat bars, rose products, apple chips, and sun-dried tomatoes (as showcased on their e-shop: psagmena.com).
My role
My role was to craft and implement a holistic digital marketing strategy tailored to Psagmena's specific needs and goals as a new, small business. I spearheaded the development of engaging social media content, managed their online presence across various platforms (Instagram & Facebook), and designed targeted Meta ad campaigns to reach their ideal customer demographics.
Furthermore, I orchestrated collaborations with relevant influencers to amplify their brand message and created compelling content that resonated with their target audience. A key component of the strategy involved securing press coverage through articles in relevant publications, boosting their credibility and visibility.
Results
The results of this multi-pronged approach were significant. Psagmena, despite being a new entrant to the market, experienced a substantial increase in brand awareness, evident in their growing social media following and engagement. The targeted ad campaigns drove a measurable rise in website traffic and online inquiries, directly impacting their e-shop sales. The influencer partnerships exposed their brand to a wider audience, generating new leads and customers.
This comprehensive strategy demonstrably contributed to Psagmena's business growth and success, helping them establish a strong foothold in the competitive food market.
Testimonial
"We collaborated with Elena on a trial basis to see how we could improve our social media presence. After 4 months of wonderful collaboration, we have seen a significant increase in both the quantity and quality of the content uploaded to our pages. We would recommend Elena without hesitation to anyone who wants to improve their online presence. Thank you for the wonderful collaboration." - Marinos & Christos Agathocleous, Psagmena
